CPD Diploma in Visitor Attraction Management – Applications Now Open

Published: 31 May, 2022

In conjunction with the Association of Visitor Experiences and Attractions (AVEA), TU Dublin offers a Continuous Development Programme for applicants interested in working in Visitor Attraction Management, commencing on Wednesday, 21 September 2022.

What is the Diploma in Visitor Attraction Management?

This unique programme has been specifically designed and developed by the School of Hospitality Management and Tourism at TU Dublin, with input from AVEA, to fulfil a current need for education and training opportunities for individuals who are currently working in or who wish to work in the Visitor Attraction sector. The programme will provide a strong practical/applied and blended learning approach, including online and face-to-face classes (at the University's new campus in Grangegorman), virtual and in-person site visits, tutorials, workshops, industry speakers and field trips. 

 Programme testimonials from AVEA:

‘Ireland’s visitor attractions are many and varied, from natural attractions like the Cliffs of Moher to national institutions such as the National Museum of Ireland, from historic houses like Russborough House, to the internationally iconic Guinness Storehouse.  They are an important part of the tourism ecosystem, and AVEA, the Association of Visitor Experiences and Attractions, is delighted to see an opportunity for those working in attractions to undertake this learning journey.  The Diploma is designed to encourage critical and analytical thinking, develop creativity and innovation, consider best management practice, and deepen their cultural and heritage knowledge. TU Dublin is a leader in tourism education, and it has been our pleasure to work collaboratively with them in creating this new programme.’ 

Denise Brophy, Director, Dublinia

Chair, Careers and Education Working Group, Association of Visitor Experiences and Attractions (AVEA) 


‘AVEA warmly welcomes this new course, which will see staff already working in visitor attractions enabled to avail of tailored educational opportunities specific to their sector.  Tourism is emerging from a time of significant crisis and unprecedented change, and, now more than ever, it is important for team members to be agile, innovative, and open to new ideas.  Continued education is a source of personal and professional satisfaction, bringing added value to colleagues and businesses.  The Visitor Attractions Management Diploma is a welcome addition to the tourism educational portfolio, and one that combines practical operational learnings with thoughtful, creative leadership.’

Sean Connick, CEO, Dunbrody Famine Ship

Chair, Association of Visitor Experiences and Attractions (AVEA)

Student Testimonial  

"The CPD Diploma in Visitor Attraction Management course is perfect for anyone looking to progress or start their career in tourism. The blended learning design of the course allows you to learn at your own pace, which I found great as I am working full time. The assignments are manageable, and all the lecturers are extremely happy to help if you ask. Would highly recommend it to anyone with an interest in the hospitality or tourism industry."

Nicole Hunt (Graduate 2022)

Course Title   Diploma in Visitor Attraction Management 
Course Code TU 5751
Applications Closing 09 September 2022

One year (September 2022 – May 2023)


Semester 1: Wednesdays 21 September - 21 December

Semester 2: Wednesdays 25 January – 03 May

(Delivery of the modules will involve a blend of online and face-to-face classes)

Entry Requirements

One of the following (essential):

Leaving Certificate (Maths O6/H7, English or Irish O6/H7)

QQI level 5 or 6 award

Mature Entry – Recognised Prior Learning


CPD Diploma in Visitor Attraction Management (20 ECTS)

QQI level 6 award

Contact Details


Download the CPD Diploma in Visitor Attraction Management Brochure for 2022

Apply Here