Candidates applying for the Postgraduate Diploma in Advertising and Digital Communications must hold a minimum second class honours bachelor degree (2.2) or higher or equivalent third level qualification in any discipline.
Candidates pursuing the creative stream will have to demonstrate creativity at interview.
The Postgraduate Diploma in Advertising and Digital Communication provides a broad insight to the Irish Advertising Industry, students gain a deep understanding of the operations of a communications agency, both internally and in its business context. The programme mirrors an authentic work environment - real briefs, real clients, all taught by a mixture of industry leaders and DIT academics, participants will be equipped with skills and knowledge that can be immediately applied, making them work and change ready.
This innovative programme was created in response to meet the industry needs for skilled advertising professionals with the necessary knowledge to suceed in the ever evolving marketplace. The programme is dedicated to giving students a rigorous conceptual framework and a systematic knowledge and understanding of the issues that are the forefront of Advertising and Digital Communications theory and practice theory. It is divided into two streams – creative and executive, although both streams are integrated for certain core modules.
One of the key outcomes of the programme is the opportunity for students to showcase their potential, as successful advertising practioners to key figures in the advertising industry at the annual pitch night which takes place each November.
- Integrated Marketing Communications
- Strategic Brand planning
- Strategic Digital Communications
- Creative Briefing
- Creative Thinking
- Copywriting and Content Writing
- Integrated Production Techniques
- Media Planning and Buying
- Client Leadership
- Integrated Group Project
- Professional Development
- Cross Platform Technology Communications
- Art Direction
- Designing for Impact
This is a part-time evening programme which runs from January to December in the academic year (with a Summer break) and delivered on Tuesday and Thursday evenings from 6pm - 10pm.
Having always wanted to work in the ad industry, the Postgraduate Diploma in Advertising and Digital Communications was a perfect fit. The strength of the lecturers and course content attracted me from the start, and it did not disappoint. Having the opportunity to work with a dynamic group of people, from many different backgrounds, was both a fantastic learning curve and great preparation for agency life. Pitch night was the highlight of the year, and although it was hard work, it was extremely rewarding. This programme has given me the ability to move from an in-house Marketing Executive, to a Senior Account Executive in a creative agency, and I feel it was the skills developed and connections made through this programme, that facilitated this move.