Advertising (Executive Stream) / Fógraíocht (Sruth Feidhmiúcháin)

Minimum second class honours bachelor degree (2.2 or higher) in any discipline or equivalent third level qualification. Interviews for Short listed candidates are currently being scheduled. Applicants will be notified of the outcome within 2 weeks of interview.  Students must apply for a place in their preferred stream either creative or executive during the application process.

** If you do not yet have your final degree results this will not hinder your application as we are happy to issue conditional offer letters in such circumstances.

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this programme should have a minimum IELTS (Academic Version) English Proficiency of 6.5 overall (or equivalent) with nothing less than 6 in each component.

Note: Due to the considerable competition for our postgraduate courses satisfying the minimum entry requirement is not a guarantee of a place. Depending on the course of study applications will be assessed based on your academic grades and may also take into account your work/life experience. Applicants may also be required to attend for interview for specific courses.

The Masters in Advertising course focuses on the acquisition of knowledge and the development of skills in the field of advertising. Students are exposed to a range of relevant marketing communications topics. The masters is designed to equip students for a career in advertising in general, and in advertising agencies in particular. Why Study Advertising at TU Dublin?

  • Learn the Tools of the Trade- Students gain invaluable experience in advertising theory and practice.
  • Be in High Demand- TU Dublin Advertising Graduates are highly skilled, work-ready and in high demand in industry.
  • Enjoy Diverse Work Opportunities- TU Dublin’s Advertising graduates can take their skills to any location or industry, with graduates working for leading companies in Ireland and internationally.
  • Be Close to Industry- In addition to work placement, students participate in corporate visits, hear from industry speakers and are involved in real life company projects- leaving our graduates work ready
  • Increase your Learning and Performance Capabilities- it is proven that smaller class sizes result in more individual attention, increased participation and better communication between student and lecturer.
  • Enjoy City Life- a mere two minute walk from St. Stephens Green, the Luas and all main bus routes, TU Dublin City Campus at Aungier Street is truly in the heart of Dublin city.

Graduates are equipped with the knowledge and skills to enable them to take up positions of responsibility in advertising agencies. Some also work in specialist advertising companies such as creative boutiques or media specialists. Others work in related advertising and marketing service areas such as market research, graphic design, sales promotions or direct marketing. Opportunities also arise with media companies in media sales or on the client side in advertising or promotions management.

The first semester introduces participants to the principles of advertising, marketing, consumer behaviour, marketing communications, advertising research, advertising media and creative and production techniques.

In the second semester students specialise in either the creative or executive aspects of advertising depending on their chosen stream. Places on each stream are allocated during the initial selection process. The creative stream focuses on copy writing, art direction, TV and radio production, and design and layout. The executive stream focuses on issues in advertising and marketing, client service and media planning. At the end of semester two all students work on an advertising campaign using a real brief supplied by a client, which they develop and execute in teams, or 'advertising agencies', that 'pitch for the account'; at the end of the course.

Research methods are also introduced to all students in advance of their independent research.

Semester three involves independent learning in the completion of a research dissertation, under the guidance of a supervisor.

While next year's timetable is obviously yet to be finalised there are normally circa 20 to 25 contact hours per week in Semester 1. In Semester 2 there are normally circa 15 hours per week. Given the intensive nature of a one-year taught Masters' programme, and the fact that subjects are new, students are advised to keep a clear working week, and to minimize other commitments in order to participate in the course.



Applications open from Monday, 23rd November 2020.
The Advertising Masters formed the foundation of my work today as a Marketing Director.
Honestly I wouldn’t be in the position I am in today if I hadn’t completed the MSc in Advertising. For me it was the pivot point. For the first time in my life I had found something that I loved to do and naturally just focussed on it. Not only did the course give me the core fundamentals of brand building, it also gave me a network of incredibly talented peers. Peers who drove me on then and still to this day inspire me to do better. The course also gave me a way of working which I have used to great effect all throughout my career both agency and client side. Finally the end of year pitch project is the single best learning experience of my life. I still draw from my learnings of that experience a full 15 years after it finished. For that project alone I would recommend anybody interested in a career in Advertising or Marketing to do this course. It will change your life.
TU Code



Level 9


Master of Science


1 year

Course Type


Mode of Study

Full Time

Method of Delivery


Commencement Date

September 2022


City Centre: Aungier Street


Fees EU

Fees Non EU

Contact Us

Dr. Rosie Hand