Suite of CPD’s in Creative Commercial Communications / CPD, Cumarsáid Margaíochta Chomhaimseartha

Applicants should have a minimum second-class honours bachelor degree (2.2 or higher) in any discipline or equivalent third level qualification.

Applicants not meeting the normal entry requirements but with relevant prior experiential learning may be proposed by the Programme Director for exceptional entry by submitting an Exceptional Entry application to the sub-committee of College Board.

Applicants to this suite of CPD’s in Commercial Communications with more than 5 years’ experience in Commercial Communications are eligible for an exemption to the Contemporary Marketing and Communications module.

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this programme should have a minimum IELTS (Academic Version) English Proficiency of 6.5 overall (or equivalent) with nothing less than 6 in each component.

 

Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place. Depending on the programme of study applications will be assessed based on your academic grades and may also take into account your work/life experience. Applicants may also be required to attend for interview for specific programmes.

Each module in the Suite of CPD’s in Creative Commercial Communications may be taken as short CPD Certificate programmes, however you must complete the first module, CPD in Contemporary Marketing and Communications, prior to undertaking the other CPD modules and the last module, CPD in Leadership in Commercial Creativity, may only be taken when all other modules are completed.

These CPD’s in Creative Commercial Communications are the result of a unique partnership between TU Dublin and The Institute of Advertising Practitioners in Ireland (IAPI) and have been developed with extensive contributions from both industry and academia. They provides career focused continuous professional development for creative commercial communications professionals or those aspiring to work in the creative commercial communications industry.

In addition to academic and research focus, you will have demonstrable capacity in the planning, implementation and evaluation of effective, technology-driven, creative commercial communications. Each CPD programme aims to provide you with strategic, analytical and leadership skills informed by industry engagement.

Participants who complete all six CPD modules are eligible for the award of PG Diploma in Creative Commercial Communications and may decide to continue their learning journey by undertaking the MSc Creative Commercial Communications (Top-Up).

 

The underlying philosophy of each CPD is to provide a diverse and challenging range of learning experiences in which you can explore an appropriate body of knowledge. Delivery methods involve lectures from a unique mix of both TU Dublin academic staff and key industry practitioners. Most of the modules are delivered in 6-week blocks, with the exception of Creative Thinking in Commercial Communications and Leadership in Commercial Creativity, which are both delivered as 2/3-day bootcamps.

CPD in Contemporary Marketing and Communications

This advanced module provides the learner with an opportunity to develop a critical understanding of the conceptual and practical elements which underpin the field of marketing and communications. Marketers need to develop clearly positioned brands that will deliver customer engagement and demonstrate the financial value that marketing can add to an organisation. With this understanding of contemporary marketing and communications, the creative commercial communications sector is much better placed to provide meaningful and relevant media and communication solutions for brand owners.

CPD in Communications Planning and Effectiveness

This module builds on the learner’s knowledge gleaned in the CPD contemporary Marketing and Communications module and provides learners with both a theoretical and practical perspective of communications planning and effectiveness. It considers the context, the strategic thinking and the creative processes involved in developing an effective brand communications strategy.

CPD in Creative Thinking in Creative Commercial Communications

The Creative Thinking in Commercial Communications CPD programme is designed to explore the diverse facets of creativity and creative work. Drawing on the psychological theories of creativity and interdisciplinary collaboration, the module explores the characteristics, traits, skills and competencies associated with creativity.

CPD in Cross-Platform Communications

This is a transformational period in the short history of the creative commercial communication industry. Whilst many communication principles remain the same, technology and platforms are changing the way we communicate with people. Two way conversations, precision targeting and fresh technologies are allowing for deeper and richer storytelling. Consumers now have greater control over how, where and what content they choose to consume, which is raising the bar for advertisers demanding more innovation and creativity than before.

CPD in Insights and Analysis

Communication and media planning is a data rich environment and deploying effective and sophisticated analysis tools is part of the remit of the modern communication and media planning analyst. Being conversant with, amenable to and comfortable with the usage of analytics to extract insights and drive decisions is going to ensure the strategic fit and role of the communication and media planner in the modern organisation. Being able to bridge the gap between technical analyst and the traditional media planner confers a differentiating advantage to the learner.

CPD in Leadership in Commercial Creativity

This programme is concerned with facilitating an understanding of and ability to apply leadership theory and best practices in work roles. The module will deal with Leadership Theories with particular focus on challenges faced by, and expectations on leaders in a contemporary context.

This timetable is provisional and may be subject to change where necessary

ModuleECTSDELIVERY

Contemporary Marketing and

Communications

10 6-week block, February 2021

Communications Planning and

Effectiveness

10 6-week block, March 2021

Creative Thinking in Creative

Commercial Communications

10 2/3 day bootcamp May 2021

Cross-Platform

Communications

10 6-week block, September 2021

Insights and Analysis

10 6-week block, November 2021

Leadership in Commercial

Creativity

10 2/3 day bootcamp January 2022


Each CPD programme is scheduled once during the academic year but may be taken at your own pace and desired sequence over more than one year. The exceptions are Contemporary Marketing Communications, which is a prerequisite to all modules, and Leadership in Commercial Creativity which is the last module taken to complete the PG Diploma.

Please complete this form indicating your CPD option

The need for accredited education and qualifications across the Creative Commercial Communications industry has been highlighted for several years now and we are delighted to offer this tailored educational opportunity for the first time for our sector.

We feel that there is no better time for you to take up this challenge and for this reason, IAPI are heavily subsidising this first year, saving our members thousands of euros against the standard academic fee. 

  • COST PER CPD MODULE - IAPI MEM €500 (€1,500 non member)

This programme is the result of a unique partnership between TU Dublin and IAPI and has been developed with extensive contributions from both industry and academia.

 

TU Code

TU5101

Level

9

Award

CPD

Duration

6 Week Blocks

Course Type

Postgraduate

Mode of Study

Part Time

Method of Delivery

Online

Commencement Date

February 2021

Location

City Centre: Aungier Street

Fees

 €1,500

Further details for IAPI members can be found here

Contact Us

Rosie Hand - Programme Director

Contact Us

Emma Sweeney - Programme Manager