Course Title: Bachelor of Arts in Advertising and Marketing Communications
* 2021 CAO Points 201
Minimum Number of
Minimum Grade in
English OR Irish
- Mature applicants (23+) are welcome. Further details at www.tudublin.ie/mature
Do you see yourself as part of a team that designs advertising and communications campaigns for a public or private-sector organisation? Or advising a company on transforming its public relations activities? In this course you'll develop the skills and knowledge you need to pursue a career in a wide range of organisations.
In this course, developed with the aid of industry practitioners, you'll exercise your creativity in areas such as creating advertisements, organising and running events, creating radio and video ads, crafting a digital marketing strategy, etc.
In Year 1, you’ll be introduced to advertising, marketing and social media marketing. You’ll learn the fundamentals of analysing media, and you'll find out how to explore the mind of the consumer. You'll develop your IT skills and learn how create apps. Industry experts will tell you all about the advertising industry.
In Year 2, you’ll learn all about graphic design and how to use Photoshop. You'll find out about the rapidly changing media landscape and you'll learn the fundamentals of advertising law. A PR module will teach you how to write a press release and how to handle a corporate crisis. Your IT and data analysis skills will be further developed so that you can use data to create targeted campaigns.
In Year 3, you’ll organise an event and fundraise for charity and using cameras and software, you'll make your own radio and TV advertisements You'll learn how to build an effective, functioning website that can be linked to social media. This is the year that you will be given the opportunity to work with a real company on an advertising project.
- You can also choose to complete a semester abroad in year three with one of our Erasmus partner institutions in Europe.
Performing as part of a team designing advertising and promotion campaigns for clients, Organising sporting, musical and cultural events, Advising companies on how to get the most out of their public relations activities, Designing digital marketing and social media campaigns for communicating with customers, Devising sales promotions and loyalty courses that help launch new products or help boost the sales of brands in competitive markets, Working in a public or private-sector organisation, with responsibility for their advertising and marketing communications, Completing a master’s degree in a related field.
- Graduate Job Titles
Media Sales Executive
- Graduate Employers
Rothco (part of Accenture Interactive)
- Introduction to Advertising
- Critical Skills Development
- European Studies
- Introduction to Information Technologies, Applications and Social Media
- Analysing the Media
- Introduction to Marketing Theory
- The Marketing Communications Industry
- Behavioural Studies
- Media Communications
- Trends in Cultures and Societies
- Business Information Technology and Introduction to Data Analysis
- Introduction to Statistics
- Culture and Identity
- Design Studies
- Semester 1
- Developing Database Systems
- Principles of Law
- Media Options
- International Marketing Applications
- Fundamentals of Financial and Management Accounting
- Advertising Law
- Data Warehousing and Business Intelligence Systems
- Graphic Design
- PR and Media Relations
- Research Methods
- The Consumer as Individual
- Global Business
- Interactive Marketing
- Event Management/IMC 1
- Media Production 1
- Qualitative Research Methods
*Some modules are elective
- The Consumer in the Socio-Cultural Setting
- Marketing Across Cultures
- Event Management/IMC 2 (Elective)
- Industry Project (Elective)
- Quantitative Methods for Marketing and Advertising
- Media Production 2
- Web/App Design & Optimisation
- L8, TU 919, Advertising and Marketing Communications (Honours)
- On graduation you may continue to postgraduate study at TU Dublin