Would you like to devise sales promotion programmes that help launch new products or boost the sales of products in competitive markets? Help to organise major sporting, musical and cultural events? In this programme, developed with the aid of industry practitioners, you'll exercise your creativity in areas such as creating advertisements, organising and running events, running a marketing campaign, creating radio and video ads, crafting a digital marketing strategy, etc.
In Year 1, you’ll be introduced to advertising, event management, PR, and marketing and digital marketing with social media. You’ll learn the fundamentals of analysing media, and explore the mind of the consumer.
In Year 2, you’ll learn how to build effective relationships with the various players. Your IT and data analysis skills will be further developed, and you’ll learn design theory and skills to develop effective promotional material.
In Year 3, you’ll organise an event and fundraise for charity, make radio and TV advertisements, learn graphic design, how to build and optimise a website and link it to social media. You’ll also carry out a practical client-based project.
You can also choose to complete a semester abroad with one of our Erasmus partner institutions in Europe.
On graduation, you’ll be equipped to progress to honours degree programmes in TU Dublin.
Performing as part of a team designing advertising and promotion campaigns for clients, Organising sporting, musical and cultural events, Advising companies on how to get the most out of their public relations activities, Designing digital marketing and social media campaigns for communicating with customers, Devising sales promotions and loyalty programmes that help launch new products or help boost the sales of brands in competitive markets, Working in a public or private-sector organisation, with responsibility for their advertising and marketing communications, Completing a master’s degree in a related field.
MandatoryCritical Skills Development
Introduction to Information Technologies, Applications and Social Media
Introduction to Advertising
Introduction to Marketing Theory
Analysing the Media
MandatoryTrends in Cultures and Societies
Introduction to Statistics
Business I.T. and Intro to Data Analysis
The Marketing Communications Industry
Principles of Law
Culture and Identity
International Marketing Applications
MandatoryFundamentals of Fin & Mgt Acc
PR and Media Relations
Data Warehousing and Business Intelligence
MandatoryThe Consumer as Individual
Event Management/IMC 1
Media Production 1
Qualitative Research Methods