Advertising and Marketing Communications / Fógraíocht agus Cumarsáid Mhargaíochta

Do you see yourself as part of a team that designs advertising and communications campaigns for a public or private-sector organisation? Or advising a company on transforming its public relations activities? In this programme, you'll develop the skills and knowledge you need to pursue a career in a wide range of organisations.

Minimum Number of

Subjects

Higher

5

 

Minimum Grade in

Maths

English OR Irish

F2/O6/H7

O6/H7

 

 

In this programme, developed with the aid of industry practitioners, you'll exercise your creativity in areas such as creating advertisements, organising and running events,creating radio and video ads, crafting a digital marketing strategy, etc.


In Year 1, you’ll be introduced to advertising, marketing and social media marketing. You’ll learn the fundamentals of analysing media, and you'll find out how to explore the mind of the consumer. You'll develop your IT skills and learn how create apps. Industry experts will tell you all about the advertising industry.

In Year 2, you’ll learn all about graphic design and how to use Photoshop. You'll find out about the rapidly changing media landscape and you'll learn the fundamentals of advertising law. A PR module will teach you how to write a press release and how to handle a corporate crisis. Your IT and data analysis skills will be further developed so that you can use data to create targeted campaigns.

In Year 3, you’ll organise an event and fundraise for charity and using cameras and software, you'll make your own radio and TV advertisements You'll learn how to build an effective, functioning website that can be linked to social media. This is the year that you will be given the opportunity to work with a real company on an advertising project. 

  • You can also choose to complete a semester abroad in year three with one of our Erasmus partner institutions in Europe.


Performing as part of a team designing advertising and promotion campaigns for clients, Organising sporting, musical and cultural events, Advising companies on how to get the most out of their public relations activities, Designing digital marketing and social media campaigns for communicating with customers,  Devising sales promotions and loyalty programmes that help launch new products or help boost the sales of brands in competitive markets, Working in a public or private-sector organisation, with responsibility for their advertising and marketing communications, Completing a master’s degree in a related field.

  • Graduate Job Titles
    Account Executive
    Marketing Executive
    Media Sales Executive
    Media Planner
    Community Manager
  • Graduate Employers
    Kinetic WW
    Wavemaker
    Rothco (part of Accenture Interactive)
    KBC Bank
    Salesforce
    Virgin Media
  • L8, TU 919, Advertising and Marketing Communications (Honours)
  • On graduation you may continue to postgraduate study at TU Dublin
TU Code

TU780

Level

Level 7

Award

Bachelor of Arts

Duration

3 years

Number of Places

30

Location

Tallaght

Fees

EU Fees

Non-EU Fees

Contact Us

School of Business