Student studying in class

Digital Marketing / Teicneolaíochtaí Margaíochta Digití

Course Title: Bachelor of Arts in Digital Marketing

2022 CAO Points: 201

Leaving Certificate Requirements:

Minimum Number of





Minimum Grade in


English OR Irish



QQI/FET Requirements:

QQI/FET Award Required

Additional Requirements

Any full Level 5 or 6 award None

Further details at

Mature Applicants:

Applications from mature students (23+) are welcome. Further details at

Are you fascinated by the way people are hugely engaged by certain brands? Wonder why people buy particular things? Or love finding and sharing information online? This course integrates theory and practical marketing to prepare you for this exciting and evolving industry. You’ll learn all about consumer behaviour, marketing communications and brand management, and how to best use digital tools.

This employment-focused degree is right up to date, and answers the needs of of Ireland’s vibrant, fast-expanding technology sector. Employers in Dublin’s Digital Docklands and elsewhere helped us decide on what subjects and topics to include, from core applied digital marketing concepts to graphic design, as well as current trends in marketing technology and traditional business and marketing approaches, including elements of marketing law, HR, accounting and management. Our Digital Marketing degree integrates theory and practical marketing to prepare you for this exciting and evolving industry.

You’ll engage with real clients and acquire practical skills in website design and social media, as well as a thorough understanding of the industry landscape. In Year 3, a placement will give you the opportunity to apply what you have learned within a professional environment.

Our aim is to produce industry-ready graduates, highly skilled in the needs of modern digital enterprise.

  • In year 3, semester 2, you have the option to spend a semester at a European University under the Erasmus programe

Graduate Job Titles

  • Digital Marketer
  • Social Media Manager
  • Content Creator
  • Marketing Specialist
  • Data Analyst

* Some modules are elective

Semester 1

  • Behavioural Studies
  • Critical Skills Development
  • Introduction to Digital Marketing
  • Introduction to Information Technologies, Applications and Social Media
  • Introduction to Marketing Theory
  • Analysing the Media (Elective)
  • Culture and Identity (Elective)
  • French 1 (Elective)
  • German 1 (Elective)
  • Introduction to Advertising (Elective)
  • Spanish 1 (Elective)

Semester 2

  • Business I.T. and Intro to Data Analysis
  • Introduction to Statistics
  • Marketing Technology Landscape
  • The Marketing Communications Industry
  • Trends in Cultures and Societies
  • Active Citizenship (Elective)
  • French 2 (Elective)
  • German 2 (Elective)
  • Media Communications (Elective)
  • Principles of Management (Elective)
  • Spanish 2 (Elective)

* Some modules are elective

Semester 3

  • Behavioural Economics
  • Database Systems
  • Graphic Design
  • International Marketing Applications
  • Marketing Law
  • French 3 (Elective)
  • German 3 (Elective)
  • Human Resource Management (Elective)
  • Media Options (Elective)
  • Spanish (Elective)

Semester 4

  • Data Warehousing and Business Intelligence
  • Fundamentals of Fin & Mgt Acc
  • Information Analysis for Decision Making
  • Mkt & Business Development
  • Research Methods
  • French 4 (Elective)
  • German 4 (Elective)
  • Personal Finance (Elective)
  • PR and Media Relations (Elective)
  • Spanish (Elective)

* Some modules are elective

Semester 5

  • Applied Global Digital Marketing
  • Consumer Behaviour
  • Data Analytics and Visualisation
  • Marketing Channel Management
  • Project Management
  • Event Management/IMC 1 (Elective)
  • French 5 (Elective)
  • German Sem 5 (Elective)
  • Sales Management (Elective)
  • Spanish 6 (Elective)

Semester 6

  • Applied Industry Project/Placement
  • Quantitative Methods for Marketing
  • Social Media Marketing and Global PR
  • Web/App Design & Optimisation
  • Event Management/IMC 2 (Elective)
  • French 6 (Elective)
  • German 6 (Elective)
  • Services & Business Marketing (Elective)
  • Spanish 5 (Elective)

L8, TU921, Digital Marketing Technologies (Honours)

  • On graduation you may continue to postgraduate study at TU Dublin
TU Code



Level 7


Bachelor of Arts


3 years

Number of Places





EU Fees

Non-EU Fees

Contact Us

School of Marketing and Entrepreneurship

Progression Options

Year 4
On the successful completion of year 3, students may proceed to: TU921 - BA (Hons) Digital Marketing Technologies