Digital Marketing / Margaíocht Dhigiteach

Programme Title: Bachelor of Arts (Honours) in Digital Marketing

Applications for Advanced Entry in 2021 are now closed

Application for admission to this add-on Honours Degree (Level 8) programme will be considered from graduates of TU781 BAchelor of Arts in Digital Marketing or a relevant Ordinary Degree (Level 7 programme).

Marketing is the discipline of understanding how and why consumers buy products and services and using those insights to satisfy consumer wants and needs. Digital marketing is marketing for the modern connected consumer. It combines traditional marketing with the latest digital tools and media to help businesses reach, connect and promote their products to a wider audience, using strategies that inform, captivate and engage. Alongside their offline marketing activities, businesses and brands now recognise the value of having an active online presence. By 2020, it’s estimated that over 60% of all money spent on advertising in Ireland will be on digital advertising.

This programme, mixing business, marketing and creative subjects, offers you a thorough grounding in the knowledge and skills you need to to work in contemporary marketing. 

IT Requirements: Students on this course will be required to have a high spec PC/Laptop (i.e. able to run Win 10, an AV solution and Office comfortably, be able to use Wi-fi and camera to attend online classes, use other hardware intensive software such as Adobe Cloud Premium suite, Visual Studio, AutoCAD, ProEng, so needs high RAM, larger SSD, Graphics acceleration, etc.) 

Please search for the TU Dublin offer on the HEA website www.heanet.ie/store

  • PR Account Managers
  • Advertising Account Managers
  • Brand Managers
  • Social Media Managers
  • Campaign Planners
  • Event Managers
  • SEO Specialists
  • CRM Managers

Semester 1:

  • Business Intelligence
  • Market Dynamics: Assessment & Analysis
  • Marketing Strategy 1
  • Marketing Ethics & Society
  • Strategic Marketing Technologies


Electives:

  • Project Management
  • Strategic Management 1
  • International Selling & Sales
  • Cross Cultural Management
  • Marketing Consultancy Project 1

 

Semester 2:

  • Data Mining
  • Consumer Journey Mapping & Service Design
  • Marketing Strategy 2
  • Information for Decision Making


Electives:

  • Global Marketing
  • Supply Chain Management
  • Strategic Management 2
  • Business Strategy
  • Marketing Consultancy Project: Phase 2

 

Advanced Entry/Add On Programme

I chose this course because of the many job opportunities that exist in the area of Digital Marketing. I would like a career in event management and I have an interest in using Social Media content to promote events. There are many continuous assessments on the course with only a few written exams each semester; it also has a lot of practical elements.

- Emma Kelly, Digital Marketing

On graduation, you may continue to postgraduate study at TU Dublin or elsewhere.

TU Code

TU930

Level

Level 8

Award

Bachelor of Arts (Honours)

Duration

1 year

Location

Blanchardstown

Fees

EU Fees

Non-EU Fees

Contact Us

Marketing Department