Course Title: Bachelor of Arts (Honours) in Digital Marketing
Application for admission to this add-on Honours Degree (Level 8) course will be considered from graduates of TU781 Bachelor of Arts in Digital Marketing or a relevant Ordinary Degree (Level 7) qualification.
Marketing is the discipline of understanding how and why consumers buy products and services and using those insights to satisfy consumer wants and needs. Digital marketing is marketing for the modern connected consumer. It combines traditional marketing with the latest digital tools and media to help businesses reach, connect and promote their products to a wider audience, using strategies that inform, captivate and engage. Alongside their offline marketing activities, businesses and brands now recognise the value of having an active online presence. By 2020, it’s estimated that over 60% of all money spent on advertising in Ireland will be on digital advertising.
This course, mixes business, marketing and creative subjects, offers you a thorough grounding in the knowledge and skills you need to to work in contemporary marketing.
IT Requirements
Students on this course will be required to have a high spec PC/Laptop (i.e. able to run Win 10, an AV solution and Office comfortably, be able to use Wi-fi and camera to attend online classes, use other hardware intensive software such as Adobe Cloud Premium suite, Visual Studio, AutoCAD, ProEng, so needs high RAM, larger SSD, Graphics acceleration, etc.)
Please search for the TU Dublin offer on the HEA website www.heanet.ie/store
- PR Account Managers
- Advertising Account Managers
- Brand Managers
- Social Media Managers
- Campaign Planners
- Event Managers
- SEO Specialists
- CRM Managers
Semester 1
- Business Intelligence
- Market Dynamics: Assessment & Analysis
- Marketing Strategy 1
- Marketing Ethics & Society
- Strategic Marketing Technologies
Electives
- Project Management
- Strategic Management 1
- International Selling & Sales
- Cross Cultural Management
- Marketing Consultancy Project 1
Semester 2
- Data Mining
- Consumer Journey Mapping & Service Design
- Marketing Strategy 2
- Information for Decision Making
Electives
- Global Marketing
- Supply Chain Management
- Strategic Management 2
- Business Strategy
- Marketing Consultancy Project: Phase 2
Applications for this add-on course are made under the Advanced Entry category through the CAO. For further information on how to make an application, please visit our CAO Hub.
I chose this course because of the many job opportunities that exist in the area of Digital Marketing. I would like a career in event management and I have an interest in using Social Media content to promote events. There are many continuous assessments on the course with only a few written exams each semester; it also has a lot of practical elements.
- Emma Kelly, Digital Marketing
On graduation, you may continue to postgraduate study at TU Dublin or elsewhere.