Marketing / Margaíocht

Course Title: Bachelor of Science Marketing (Honours) in Marketing

2021 CAO Points 412

Minimum Number of





Minimum Grade in


English OR Irish




Applications from QQI Level 5 and 6 are welcome. Further details at

Mature Applicants 

Mature applicants (23+) are welcome. Further details at

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website.  Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6.5 overall (or equivalent) with nothing less than 6 in each component.


Marketing is the lifeblood of every organisation, big or small. From identifying opportunities and generating insights to developing products and services to meet the needs of customers and communicating value inside and outside the organisation, the marketing function is crucial in today’s global economy.

In this course, you can acquire the knowledge, skills and competencies you need to function as a high-calibre marketing professional, both nationally and internationally.

You’ll be able to communicate and articulate a company’s vision, using digital and traditional marketing communication methods, and to design and implement marketing strategies and plans to ensure success. Subjects covered include communications, marketing, economics, marketing information systems, accounting, the Irish business environment, marketing management, marketing research, international marketing, management & strategy, and strategic marketing.

Work Placement

You can avail of a four-month placement in Year 3. This will give you real-world experience in a business setting. Placement partners include leading companies in all the key business sectors.

Alternatively, you can avail of a four-month placement in a European, US, Canadian or Asian partner university.

Study Abroad Options

You can take our Study Abroad Programme in any one of 56 universities across the globe in a European, US, Canadian or Asian partner university.

There are attractive career opportunities in the expanding marketing profession. In addition to roles in General Marketing Management, there’s a range of opportunities in areas such as

  • Brand Management
  • International Marketing
  • Advertising
  • Market Research
  • Digital Marketing
  • Marketing Promotion
  • Sales Management
  • Services Marketing

Graduates from this course have gained employment in companies such as

  • Google
  • VW Ireland
  • LinkedIn
  • Indeed
  • Salesforce
  • Core Advertising
  • 3 Ireland, Diageo
  • Mindshare
  • Teeling Whiskey
  • Accenture
  • Accounting
  • Communications
  • Consumer Psychology
  • Information Technology
  • Irish Business Environment
  • Marketing
  • Marketing Information Systems
  • MicroEconomics
  • Quantitative Methods
  • Business-to-Business
  • Communications
  • Cultural Studies
  • Digital Marketing and Analytics
  • Entrepreneurship
  • International Marketing
  • Information Systems
  • MacroEconomics
  • Management
  • Managerial Accounting
  • Marketing Management
  • Marketing Research
  • Sales
  • Services Marketing Electives
  • Statistics

Semester 1:

  • International Study Abroad Programme:
  • Study in a Partner University or Take a Work Placement or Study at TU Dublin
  • Modules in semester one:
  • IMC Campaign
  • International Political Economy
  • Marketing Elective
  • Organisation & The Individual
  • Perspective on International Marketing
  • Strategy Economics          

Semester 2:

  • Consumer Behaviour
  • Financial Analysis
  • Integrated Marketing Communications
  • Marketing Analysis
  • Research Methods
  • Strategic Marketing
  • Consumer Research
  • Finance case
  • Marketing Analysis 2
  • Marketing Case
  • Research Dissertation
  • Strategic Management

On graduation, you may proceed to postgraduate studies leading to the award of MSc, MPhil or PhD at research institutes and universities worldwide.

TU Code



Level 8


Bachelor of Science Marketing (Honours)


4 years

Number of Places



City Centre: Aungier Street


EU Fees

Non-EU Fees

Contact Us

Roger Sherlock, Assistant Head of School of Marketing