TU Dublin students laughing outdoors on grangegormancampus

Retail Management & Marketing / Bainistíocht ┐Margaíocht Miondíola

Course Title: Higher Certificate in Retail Management & Marketing

2022 CAO Points: All Qualified Applicants (AQA)

Leaving Certificate Requirements:

Minimum Number of





Minimum Grade in


English OR Irish



QQI/FET Requirements:

QQI/FET Award Required

Additional Requirements

Level 5: 


  • BBSXX / 5M2102 Business Studies
  • BBSSX / 5M1997 Office Administration
  • BBSAX / 5M2468 Business Administration
  • BBSIT / 5M2111 International Trade
  • BEBXX / 5M0828 eBusiness
  • BMXXX / 5M2069 Marketing
  • BRSXX / 5M2105 Retail Studies


Level 6: Full level 6 award in a relevant discipline

Further details at www.tudublin.ie/qqi

Mature Applicants:

Mature applicants (23+) are welcome. Further details at www.tudublin.ie/mature

English Language Requirements

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website.  Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6 overall (or equivalent) with nothing less than 6 in each component.

Course Description

This course introduces the student to fundamental principles of retail management and marketing and is ideal for securing junior trainee management positions in the retail sector. It give the student an understanding of business fundamentals of finance, technology, management, marketing & economics as well as specialist fundamentals in Geographical Information Systems, Internet technologies for retailing, store atmospherics, retail analytics and the workings of the ‘new digital economy’.

Study Abroad Opportunities:

Students who transfer to the BSc in Retail & Services Management after completion of the higher certificate have the opportunity to study in either a European or North American University.

This course is an ideal introduction to the management and marketing of retail enterprises. It provides a foundation for entry to the job market as a trainee manager in a retail company or as a marketing trainee in any company, particularly those where knowledge of retail operations is beneficial.

Students will take both general business modules and specialist retail specific modules.

Semester 1

  • Business & Consumer Law
  • Information Technology
  • Professional Development
  • Retail Management
  • Financial Accounting Fundamentals 1
  • Quantitative Methods/ Statistics.

Semester 2

  • Introduction to Digital Marketing
  • Management Principles
  • Marketing Principles
  • Store Environment 1
  • Financial Accounting Fundamentals 1
  • Quantitative Methods/ Statistics.

Students will take both general business modules and specialist retail specific modules.

Semester 1

  • Electives
  • Enterprise Financing
  • Introduction to Geographical Information Systems
  • Introduction to Programming
  • Introduction to Retail Analytics
  • Market Research
  • Retail Management Analysis
  • Retail Marketing
  • Store Environment 2

Semester 2

  • Applied Retailing
  • Economics
  • Electives
  • Electronic Business
  • Introduction to Internet Technologies for Retailing
  • Introduction to Logistics
  • New Venture Creation
  • Retail Property Management

Advanced Entry applications are accepted to this course.  For further information on how to make an Advanced Entry application, please visit our CAO Hub.  A full list of courses open for Advanced Entry on the CAO website

Retail Management and Marketing is an excellent course. For anyone considering a career in the retail sector, it is a brilliant starting point. Each module is well presented and the course has a great structure. I have gained such a great insight into how retailers operate and how best to serve consumers. This course is ideal for working in any type of store, and can really provide the basis for any job opportunities that may arise for those looking to work in the retail sector and it is a brilliant thing to have on your CV!

TU Code



Level 6


Higher Certificate


2 years

Number of Places



City Centre: Aungier Street


EU Fees

Non-EU Fees