Retail Management & Marketing / Bainistíocht ┐Margaíocht Miondíola

Programme Title: Higher Certificate in Retail Management & Marketing

2021 CAO Points 290

Minimum Number of





Minimum Grade in


English OR Irish




Applications from QQI Level 5 are welcome. Further details at

Mature Applicants:

Mature applicants (23+) are welcome. Further details at

This programme introduces the student to fundamental principles of retail management and marketing and is ideal for securing junior trainee management positions in the retail sector.It give the student an understanding of business fundamentals of finance, technology,management, marketing & economics as well as specialist fundamentals in Geographical Information Systems, Internet technologies for retailing, store atmospherics, retail analytics and the workings of the ‘new digital economy’.

Study Abroad Opportunities

Students who transfer to the BSc in Retail & Services Management after completion of the higher certificate have the opportunity to study in either a European or North American University.


This programme is an ideal introduction to the management and marketing of retail enterprises. It provides a foundation for entry to the job market as a trainee manager in a retail company or as a marketing trainee in any company, particularly those where knowledge of retail operations is beneficial.

Students will take both general business modules and specialist retail specific modules.

Semester's 1 & 2

  • Financial Accounting Fundamentals 1.
  • Quantitative Methods/ Statistics.

Semester 1

  • Business & Consumer Law
  • Information Technology
  • Professional Development
  • Retail Management

Semester 2

  • Introduction to Digital Marketing
  • Management Principles
  • Marketing Principles
  • Store Environment 1

Students will take both general business modules and specialist retail specific modules.

Semester 1

  • Electives
  • Enterprise Financing
  • Introduction to Geographical Information Systems
  • Introduction to Programming
  • Introduction to Retail Analytics
  • Market Research
  • Retail Management Analysis
  • Retail Marketing
  • Store Environment 2

Semester 2

  • Applied Retailing
  • Economics
  • Electives
  • Electronic Business
  • Introduction to Internet Technologies for Retailing
  • Introduction to Logistics
  • New Venture Creation
  • Retail Property Management

Retail Management and Marketing is an excellent course. For anyone considering a career in the retail sector, it is a brilliant starting point. Each module is well presented and the course has a great structure. I have gained such a great insight into how retailers operate and how best to serve consumers. This course is ideal for working in any type of store, and can really provide the basis for any job opportunities that may arise for those looking to work in the retail sector and it is a brilliant thing to have on your CV!

If you reach the appropriate level in your final examinations and meet subject prerequisites, you may continue into one of the following programmes:

Direct entry into Year 2 of a 3 year programme …

  • TU910 Accounting & Finance (Level 8 Honours)
  • TU905 Economics & Finance (Level 8 Honours)

Direct entry into Year 2 or 3 of a 4 year programme …

  • TU903 Business & Management (Level 8 Honours)
  • TU931 Business Studies (Level 8 Honours)
  • TU924 E-Commerce in Retailing (Level 8 Honours)
  • TU906 Human Resource Management (Level 8 Honours)
  • TU907 Logistics & Supply Chain Management (Level 8 Honours)
  • TU922 Marketing (Level 8 Honours)
  • TU925 Retail & Services Management (Level 8 Honours)
TU Code



Level 6


Higher Certificate


2 years

Number of Places



City Centre: Aungier Street


EU Fees

Non-EU Fees

Contact Us

John Jameson

Contact Us

Dr Edmund O’Callaghan