Module Overview

Strategy Implementation

Module Aims: This module aims to provide students with the skills and knowledge to be able to demonstrate an in-depth konowledge of the key issues involved in strategy evaluation and strategy implementation and their application of these issues to a single business, global or diversified company setting and also the ethical issues pertaining to business strategy. This module aims to develop skills in strategic thinking and provide an insight into the process of strategic leadership and into the management of strategic change. It aims to provide a framework within which students can integrate what is learned in the various disciplines of the module and enhance this in a practical way through case analysis.

Module Code

ACCF H4011

ECTS Credits


*Curricular information is subject to change

See above 


Why companies expand globally, global market entry strategies, strategic options for competing in a global market


Types of diversification strategies, why diversify, when to diversify, evaluation of a company's diversification strategy: the key issues for consideration


The role of Business Ethics in the strategy process, where do ethical standards come from? What are the drivers of unethical strategies and business behavior, The need for ethical strategies, corporate social responsibility and sustainability.


Organisation structure and strategy;Strategy structure linkages, Mergers and Acquisitions, Managing strategic change, resource allocation, leadership, staffing, corporateculture, establishing standards and measurement of performance, evaluation andcontrol


Future directions in strategy development.

Building on the core management skills of the previous Business management and Personal Development modules, the remaining modules in semester 7 and 8 of this pillar, promotes creative thinking, problem solving and team skills. These lifelong transferable learning skills allow our graduates to function effectively in a variety of complex and challenging business environments using a three-fold strategy that combines a strong practical, problem-based approach with a conventional lecture format and self-directed learning within the Strategy Formulation and Strategy Implementation modules and the Operations Management modules. They aim to prepare students to operate at a professional executive level. The emphasis in both Strategy Formulation and Strategy Implementation is based on real world business cases, analysing problems, and developing solutions for these. The horizontal integration approach is pursued within the operations management modules via reflective practice whereby students are encouraged to draw on 'joined up thinking' and are challenged to seek out the linkages between Operations Management and other modules across the various pillars in this Accounting and Finance programme e.g., Economics & Finance; Compliance; Data Management; Decision Making; etc. The reflection is focused on the students’ thoughts, reactions, insights and questions. This reflective practice is assessed through a summative assessment based on a Reflective Journal, spanning several weeks of the final year.

Peer to peer learning is also used in the form of  Padlet – where students share their learnings by inserting material for all the class to see and discuss.  Breakout Rooms - MS Teams allows groups of students to be assigned to virtual rooms to discuss various group tasks, this is often used as form of formative assessment.  Speed Dating - A group project/assignment is summarised by the students into a two-page document. This document is then used by each student to teach many other students about their project in a "speed-dating" format. Please see attached as an example.

The part time offering in this pillar includes additional modules to replace work placement and industry-based case study. These modules include Organisational Psychology, Executive Skills and Corporate Social responsibility.

Module Content & Assessment
Assessment Breakdown %
Formal Examination60
Other Assessment(s)40