Module Aims: To develop an in-depth comprehension of corporate activity and of organisational and business development. To develop the student's ability to analyse, interpret, evaluate, synthesize and communicate business knowledge. To develop a range of conceptual and analytical strategic management skills that may be applied to company decision-making. To encourage students to see change as an intrinsic part of the business environment and improve their capacity to deal with it. Tp develop the student's critical thinking ability, critical self-reflection and synthesizing skills in order to effectively apply strategic analysis, strategic choice and stregic implementation processes.
The Business Process
The Nature of Strategy. Levels Of Strategy. The Challenges of Business Strategy.
Analysing the Business Environment
The Macro-Environment and Key Drivers of Change. PESTEL Analysis. Industries and Sectors, Porters Five Forces Model. The Dynamics of Competition. Analysing the Company and its Markets. Strategic Group Analysis.
Strategic Capability
The Roots of Strategic Capability, Critical Success Factors, Resources, Competencies, Unique Resources and Core Competencies. Value Chain and Value Network Analysis. Benchmarking. SWOT Analysis.
Business Level Strategy
Bases of Competitive Advantage. The Strategy Clock. Game Theory.
Strategic Directions and Corporate Level Strategy
Strategic Directions; Market Penetration, Consolidation, Product Development, Market Development, Diversification. Related and Unrelated Diversification. Value Creation and the Role of the Corporate Parent. Portfolio Matrices; Growth/Share Marrix and the Directional Policy Matrix.
Strategy Methods and Evaluation
Methods of Pursuing Strategies; Organic Development, Mergers and Acquisitions, Strategic Alliances. Strategy Evaluation; Suitability, Acceptability, Feasibility. Financial Information Analysis.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 80 |
| Other Assessment(s) | 20 |