Module Aims:- Provide the students with a comprehensive understanding of the business and technical issues relating to the implementation of Electronic Business- The students will achieve an appreciation of the business opportunities presented by such technologies- Consolidate the technical skills learned in other courses through appropriate project work- Create an awareness of the importance of security risks and methods that may be employed to overcome those risks- Be capable of evaluating an existing eBusiness - Analyse and design a transactive eBusiness application based on the eBusiness evaluation
Introduction
Background and Development of Electronic Business; Human, Cultural and Workplace impact of Electronic Business; Ethics and Privacy Issues; Legal and Security Issues; Global Business Opportunities
Electronic Business Models
Business to Business; Business to Consumer; Consumer to Consumer; Government to Consumer; Business to Business Collaboration; Advertising; Electronic Markets; Information Markets; Portals; Infomediaries
The Technology of Electronic Business
Electronic Business technology; Core network protocols; Agents; IntranetsExtranets; Consumer devices; Three tier architecture
Digital Business Strategy
Strategy/ Supply Chain Management / E-Procurement / Customer Relationship Managment
Security
Cryptography; Secure Socket Layer; Client / Server Security Issues; Analysing Risk; Authentication; Firewalls; Cryptography - Public / Private Keys; Fraud / Hacking
Payment Systems
Role of payment; Smart Cards; Internet payment systems; Online credit card payment; Electronic cash; Micropayments
Transaction Processing
Transactions and Electronic Business; Overview of transaction processing; Client software; Integrating existing systems; Audit; Backup and recovery systems; Implementing transaction processing systems
Digital Business Service Implementation and Optimisation
Keyword Generation / Title tag optimisation / Domain hosting / Creating on-line communities / Google Analytics / Local Search Optimisation
Case Studies in Electronic Business
Reviewed throughout each section of the syllabus
Costs and Benefits of Electronic Business
Project Management; Systems Integration Costs; Trading Partner Liaison; Administrative benefits; Impact on Staffing Levels; Impact on the supply chain
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |