Module Description
The need for native entrepreneurship is a vital ingredient for the success of any economy. Its’ importance for the Irish economy is all the more acute given its’ traditional dependence on foreign direct investment. This module is entirely practical and experiential in its orientation and allows the student to apply knowledge acquired in introductory modules on the programme to a new business venture in testing the market and financial feasibility of a new business idea.
Module Aim
The overall aim of this module is to encourage entrepreneurship and to allow students to allow students to develop reflectivity on self-employment as a personal career option.
- Development of the Business Concept.
- Screening Criteria for New Business Ideas
- Scanning the Macro Environment
- Competitor Analysis.
- Company Capability Analysis
- Market Assessment & Analysis
- The Marketing Plan
- Enterprise Financing & Financial Forecasting
- Financial Analysis
- The Business Plan
The module will be delivered using a variety of learning and teaching methods. Teaching methods will include lectures, case histories and laboratory analysis. Practical workshops will also permeate the module. Continuous assessment will be used for the assessment of practical competency by way of written assignments and oral presentations.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |