The module aims to: 1. Provide learners with an in-depth knowledge of the theory and practice of the modern business enterprise. 2. Introduce learners to the functional areas of the enterprise, and the principles, techniques, and knowledge underpinning modern management.3. Enable learners to assess the forces at play in the contemporary business environment, and identify the relationships between environment and enterprise.
The Environments of Organisations
The General Environment; Task Environment; Internal Environment; The impact of Technological Trends on the Business Enterprise, Tools used in analysing the Business Environment; International Environment; Internationalisation; Levels of International Business Activity; Contextual Factors affecting International Business.
The Business Enterprise
The Role of Entrepreneurship in Society; Motivation Factors of Entrepreneurs; The Performance of Entrepreneurial Organisations; Identifying opportunities for Entrepreneurship and Innovation; Intrapreneurship; Choosing an Industry; Writing a Business Plan; Starting and Financing a New Business; Franchising; Sources of Advice.
Human Resource Management
The Strategic Importance of HRM; The Scope of HRM activity; Attracting Human Resources; Selecting Human Resources; E-Recruitment and the use of Social Networking; Developing Human Resources; Human Resource Compensation; Workforce Diversity; Flexible Human Resources; Management of Knowledge Workers; Industrial Relations; Regulatory Framework Relating to Human Resources.
Marketing ManagementDefining Marketing and the Marketing Process; Managing Customer Relationships; Consumer and Business Buyer Behaviour; Segmentation, Targeting and Positioning Process; Marketing Mix for Products and Services; Marketing in the Digital Age and the role of Social Media.
The Role of Operations Management; Manufacturing and Production Operations; Service Operations; Capacity Decisions; Manufacturing Technology; Process Design and Planning; Supply Chain Management; Purchasing Management; Inventory Management; the Meaning and Importance of Quality; Total Quality Management; TQM Tools and Techniques; Trends and Technologies
Ethics in Business
Managerial Ethics in Organisations; Codes of Ethics; Emerging Ethical Issues; Ethical Leadership; Corporate Governance; Business Ethics and Information Technology.; Social Responsibility in Organisations; Managing Social Responsibility.
|Module Content & Assessment