Module Overview

Global Business Environment

The module explores the global business environment enabling learners to recognise pertinent issues that affect international business decisions, and the global strategies of firms. The module aims to provide learners with the necessary knowledge, skills and techniques to make evidence based decisions in an international business context. To this end, students will: 1. Describe, interpret, and evaluate theories of international business. 2. Apply frameworks to analyse the global environment, and identify threats and opportunities facing firms. 3. Synthesise insights from theory to formulate and defend recommendations for real-life business situations.

Module Code

BSST H3015

ECTS Credits


*Curricular information is subject to change

Analysing the Global Business environment

The Complexity and dynamism of the international business environment, Environmental Forces, Environmental Forecasting, Environmental Analysis and Strategic Process, Developments in the Global Business environment, Alternative Approaches to Business Environment Analysis

The Globalisation Debate

Drivers of Globalisation, The Changing World Order, Global Governance, The Impact of Globalisation, Globalisation and Economics, Alternative Perspectives on Globalisation, The Impact of Globalisation at Local, National and International levels, Patterns and Processes of Global Shift.

Internationalisation of the firm

International Trade, Motivations for Internationalisation, Multinational Enterprises, The Internationalisation Process, Assessing the International Environment, Theories of Internationalisation, Country Selection, Modes of Entry, Assessing International Competitiveness, International Risk Assessment, Managing risk.

The international cultural, social and ecological environment

The Meaning and Significance of culture, The Elements of Culture, Methods of Cultural Assessment, Cultural Controversies, Socio-Economic Models, Alternative Models, Impact of Culture on Global Business, Concepts of Culture and Frameworks for Cultural Analysis, Social Dynamics, Trends and Developments in the International Demographic Environment, Population Shifts

The International Political and Legal Environment

Institutions, political systems, legal systems, institutional distance, economic systems, economic policy, national competitiveness.

The National, Regional and International Business Environment

Regional Location of Industry, Patterns of International Business Activity, Regional Disparities, Regional Policy, Regional Integration, Free Trade, Protectionism, Trade Justice

Business Ethics and Corporate responsibility in International Business

Concepts in Business ethics, Personal Ethics, Corporate Social Responsibility, Business Ethics and International Law, Limiting externalities, Government regulation.

Managing in a Global Business Environment

Adapting management practices to diverse contexts

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)40
Formal Examination60