The main aims of this module are to provide the student with:An opportunity to understand the creative process; develop and apply creative skills in a variety of contexts.A comprehensive awareness of the role of creativity and innovation as a key component of organisational and competitive strategy.A team-work philosophy; through a variety of group based tasks, students will learn to unlock creative potential and a range of approaches to defining and solving business problems and opportunities.An appreciation of the nature of entrepreneurship and its role within society.A comprehensive analysis of entrepreneurial theory and an ability to apply appropriate theories to ‘real-life’ entrepreneurs. An opportunity to develop their entrepreneurial skills.
Creativity, Innovation & the Individual
Defining creativityMyths surrounding creativityCreative thinking strategies:Barriers to creativityTheories of innovationInnovation versus CreativitySeven Sources of Innovation
Creativity, Innovation and the Group
Nurturing creative team-workDefining groups and teamsThe team development processCreative teams: team inputs, team processesModerators of team performance
Creativity, Innovation & the Organisation
The role of creativity and innovation within the corporate and non-profit sectors Developing organisational creativityBarriers to organisational creativity
Entrepreneurship
The nature of entrepreneurshipThe role of entrepreneurship in societyUnderstanding Entrepreneurship, the Entrepreneur & Enterprise Development
Entrepreneurial theory
• The Psychological View of the Entrepreneur• Sociological View of the Entrepreneur• Management View of the Entrepreneur• Classical View of the Entrepreneur
Entrepreneurship in Practice
• The Intrapreneur• High Technology Entrepreneurship• Social Entrepreneurship• Women & Entrepreneurship
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |