Module Aims: - To develop an in-depth comprehension of corporate activity and of organisational and strategic development. - To develop the learner’s ability to analyse, interpret, evaluate, synthesize and communicate business knowledge. - To provide the learner with a comprehensive understanding of the role played by organisational culture in shaping strategy and structural implementation. - To develop the learner’s critical thinking ability, critical self-reflection and synthesizing skills in order to effectively apply strategic analysis, strategic choice and strategic implementation processes.
The Strategic Management Process
The Nature of Strategy.Levels of Strategy.Components of Strategic Management.Strategic Management in Different Contexts:-Small Business Context,The Multinational Corporation,Manufacturing and Service Organisations,Strategy in the Public Sector.The Challenges of Strategic Management.
Stakeholders and the Corporate Mission
Developing a Strategic Vision and Mission. Corporate Governance and Strategy. Establishing Objectives.
Analysing the Busines Environment
Analysing Industry Structure. The Economic, Political, Technological, Socio-Cultural & Legal Environments. Key Drivers of Change. The Impact of Globalisation. Industries and Sectors: Porters Five Forces Model, The Dynamics of Competition. Analysing the Company and its Markets: Strategic Groups, Market Segments, Opportunities and Threats.
Analysing Internal Resources
The Roots of Strategic Capability. Critical Success Factors. Resources, Competencies, Core Competencies and Dynamic Capabilities. Benchmarking. Strategic Cost and Value Chain Analysis. SWOT Analysis. Knowledge Creation Processes. The Durability of Competitive Advantage.
The Nature Of Strategic Decision-Making
Content, Context and Process Issues Associated with Strategic Decision Making. Individual and Group Participation in Strategic Decisions
Business Level Strategy
Customer Needs and Product Differentiation. Achieving Superior Efficiency, Quality, Innovation, Customer Service.
Corporate Governance
The Importance of Corporate Governance. The Governance Chain. The Different Corporate Governance Arrangement in Different Countries.
Business Ethics and Social Responsibility
The Ethical Stance. Corporate Social Responsibility.
The Cultural Context
National and Regional Cultures. The Organisational Field. Organisational Culture. The Cultural Web. The Challenge of Cultural Diversity. Managing in a Global Environment.
Teaching will be by way of weekly 2 hour interactive lectures and 1 hour tutorials. The lectures will impart basic knowledge about different strategic models and theories. The lectures and VLE will make suggestions about further reading and examples students may consult as a basis for preparing for the tutorials and the final exam. The tutorials will involve a variety of activities including case studies, team working, short verbal presentations, debates, quizzes and role-plays
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 80 |
| Other Assessment(s) | 20 |