Module Overview

Managing Digital Opportunity

The purpose of this module is to provide a mix of both theory and practical skills to enable the learner to identify opportunity in the Digital Business environment while encouraging an entrepreneurial and innovative mindset.

Module Code

BUSS H2009

ECTS Credits


*Curricular information is subject to change

Understanding the Digital Business Environment

Opportunities and threats of digital business. SMEs vs. Large Organisations - Skills and abilities differences, Digital Divide and Barriers to adoption by SMEs.Technology shaping of business processes. Behavioural & cultural dimensions. Evolving e-business skills.

Digital Business Planning and funding

Marketplace models for digital business. Setting aims and objectives for digital business. Digital planning, management and implementation. Financial support for SMEs.

Digital Operations - Supply Chain Management & E-Procurement

Integrating business operations. Push and pull strategies. Extranets, external trading partners. Changing role of intermediaries. Logistics. Fullfullment. Procurement.

Digital Marketing and CRM

Digital media in the marketing mix. Integrating digital and traditional media. Social media marketing and monitoring. Advocacy, loyalty and referrals. Influencers. Feedback.

Current Trends in Digital Business

The Changing Environment of Digital Buiness. Current trends & forecasts. Technological developments.

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)50
Formal Examination50