Module Overview

Global Business

This module aims to provide students with a comprehensive understanding of the key business drivers in the global business environment.

Module Code

BUSS H4002

ECTS Credits


*Curricular information is subject to change

Nature of Global Business

History and development of global business, recent world trade patterns, export marketing planning and strategy, goals of individual business

The Global Economy

Potential benefits of exporting, global trade theory, barriers to trade, financial environment, stages of marketing development

Understanding the Global Marketing Environment

Economic factors, socio-cultural, political/legal, economic integration, competition

The Information Technology Environment

The new information infrastructure, global diffusion of innovation, global opportunities for SMEs through the internet

Information for Global Business Decision Making

Sources of information, assessing market potential, export market research, common global research mistakes, the global research process, research in developing countries, interpretation of research

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)100