This module aims to provide students with a comprehensive understanding of the key business drivers in the global business environment.
Nature of Global Business
History and development of global business, recent world trade patterns, export marketing planning and strategy, goals of individual business
The Global Economy
Potential benefits of exporting, global trade theory, barriers to trade, financial environment, stages of marketing development
Understanding the Global Marketing Environment
Economic factors, socio-cultural, political/legal, economic integration, competition
The Information Technology Environment
The new information infrastructure, global diffusion of innovation, global opportunities for SMEs through the internet
Information for Global Business Decision Making
Sources of information, assessing market potential, export market research, common global research mistakes, the global research process, research in developing countries, interpretation of research
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |