Module Description: This module is structured to equip students with the necessary critical skills in the organisation of information flow within an automotive setting. The module also includes an analysis of the interview method as used in recruitment for employment vacancies and investigates the preparation needed for employment interviews. This module will analyse ways in which automotive companies can use the various communication channels to promote themselves. Techniques for effective presentation of business material will be critically examined Communications breakdown leading to business errors will be examined and analysed. The role of effective communications and human factors in accident prevention and safety will be explored.
Module aim: The aim of this module is to provide the learner with the knowledge to successfully manage information flow within an automotive company. An analysis of methods used in communicating information will be provided. The role of formal business meetings along with other formal and informal methods of communication will be measured and analysed. The learner will be introduced to different forms of formal employment interviews and these will be outlined and examined. The module will also aim to examine the role of communications and human factors in the promotion of safety and safety practices within the Automotive Industry.
Types of meetings
Formal meetings and briefings
Conduct of a business meeting
Types of Interviews
Interview process
Interview methods
Informative and Persuasive advertising
Advertising techniques
Critical analysis of advertising techniques
Formal presentation of business information
Visual media in business presentations
Communications and Human Factors
Meetings
Formal meetings and briefings Conduct of a business meeting
Interviews
Types of Interviews Interview process Interview methods
Advertising
Informative and Persuasive advertising Advertising techniques Critical analysis of advertising techniques
presentation
Formal presentation of business information Visual media in business presentations Communications and Human Factors
Lectures which will be supported by case studies and audio-visual aids. Some group work will used to enhance the learning environment.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |