The module is designed to increase the students’ critical awareness of the communications process and to enhance the analytical skills needed to implement an effective communications system.
This module will set out to analyse the various theories surrounding the communications process and to understand the challenges involved in their implementation. The module will enable learners to explore the theories and practice involved in the negotiation, planning and delivery of information within the automotive sector. An emphasis is placed on working effectively within teams and groups in preparation for industry settings and the ability to incorporate sustainability (CSR) in business communications
Methods of Communication: Verbal and Nonverbal, Electronic communication, Ease of communicationEmployment Interviewing: Techniques, CV development, Careers Sessions , Mock interviews Formal Business Reporting: Preparing Formal Business/Consultancy Rep
Methods of Communication: Verbal and Nonverbal, Electronic communication, Ease of communicationEmployment Interviewing: Techniques, CV development, Careers Sessions , Mock interviews Formal Business Reporting: Preparing Formal Business/Consultancy Reports & Presentation, Executive Summaries, Presenting data, Proposing solutions and Calls to action.Electronic Communications: Advantages and Shortcomings of Email, Websites, Online platforms. Responding to electronic customer communications in a customer centric manner. Ethical Communication: Understanding the meaning of ethical communication, Impacts of poor ethical communications , Incorporating Corporate Social Responsibility (CSR) to communication polices Corporate Social Responsibility (CSR):) 3P’ (People, Planet, Profit), Communicating effectively to business partners and customers in reference to sustainability and environmental responsibility as business operators, Sustainability Literacy (SULITEST)
This module will be delivered by way of in class lectures. These lectures are further supported by case studies and visual aids. Group work will used to enhance the learning environment, and a number of workshops sessions including Career preparation and problem based communication exercises will also be held during the module duration.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |