Module Overview


The purpose of this introductory module is to provide business students with access to foundational knowledge across a broad communications landscape including interpersonal communications theory and practice, media communications and communications in organisational contexts. The module introduces students to the theoretical underpinnings of this broad field. Students are required to develop critical thinking skills and analytical competences in relation to a range of media content and contexts including social media. Finally, students are provided an opportunity to demonstrate know-how and skill through the requirement to develop and deliver a communications artefact using an appropriate medium. The aim of the module is to introduce students to fundamental theoretical areas and to provide an opportunity to develop critical thinking skills and communication competences all of which will be built on across a range of business modules in subsequent years across the degree programme.

Module Code

COMM 9402

ECTS Credits


*Curricular information is subject to change
Foundations of Communication Theory
  • Perception
  • Identity
  • Verbal and non-verbal communications
  • Communication and cultureInterpersonal Communication Theory
  • Personal Relationships
  • Communicating in Groups and Teams
  • Communicating in Organisations
  • Communications and Ethics in Organisational ContextsMedia Literacy and Communications in Practice
  • Media Industries, Audiences and Content
  • Media Effects 

Formal lectures: Formal lectures will be supplemented with structured classroom based exercises, case studies, discussions and video presentations on current issues and trends to reinforce learning.

Independent learning: Participants will undertake preparatory and follow-up reading for lectures. The TU Dublin online virtual learning environment, Brightspace, will be used to carry lecture notes and supporting resources.

Module Content & Assessment
Assessment Breakdown %
Formal Examination50
Other Assessment(s)50