Module Overview

Social Media Communications

The aim of this module is to provide students with the necessary methods and techniques to increase their personal and business online communication skills.

Module Code

COMM H1017

ECTS Credits

5

*Curricular information is subject to change

Communication and Organisations

Communication process; Effective Communication, Communication Channels and Communication Media; Communication in the workplace

Recruitment and Selection

Letter of application, curriculum vitae preparation, completion of job application forms and interview skills, modern recruitment techniques, new technologies in recruitment (e.g. LinkedIn, ePortfolios)

Social Media Communications

Concept of Socialnomics, using social networking to communicate with customers, modern customer communication paradigm, Understanding from a business point of view

Cross-Cultural Communications

Dimensions of national culture, cross cultural communication defined and impact of cross cultural communication on business elements

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)100