Module Overview

Culture and Identity

This module will introduce students to theories of identity and expose them to a variety of identity-related cultural formations and practices, historical and contemporary, as they have been expressed in, and through, art, the media, and advertising.

Module Code

CULT H2005

ECTS Credits


*Curricular information is subject to change

Introduction to Cultural Studies and Theories of Culture

Introduction to aspects of Marx, Durkheim and Weber's social theories. Socialization processes and agents.

Culture and National Identity

Examining 'Irishness' and describing selected key theories of nationhood and belonging.

Space, Place and Identity

Selected media representations of 'Irishness' in film, advertising and tourism marketing. Exploring the 'Tourist Gaze'.

Music, Art and Identities

Surveying, historically, Irish identity in selected art, music and advertising examples.

Youth: Cultures and Subcultures

Youth (Sub)cultural theories and groups. Identity formation through fashion, style and patterns of consumption. Resistance and belonging.

Identity and the Body

Biopolitics, citizenship. The body and gender, sexuality, ethnicity, race, class, health, etc.

Technology and Personal Identity

Formations of the Self via social media platforms. Theories of the Self and Self-Presentation: Goffmann, Senft, etc.

Module Content & Assessment
Assessment Breakdown %
Formal Examination50
Other Assessment(s)50