Module Overview

Visual Creativity

This module aims to provide learners with a foundational understanding of visual language, as a key part of the design process. Theoretical knowledge of visual language will be introduced and explored through mixed media approaches. Learners will develop an expanded vocabulary, and learn to analyse, discuss and develop material in relation to visual communication practices. Learners will engage in a design process, learn and apply key skills such as working to a brief, idea generation, iteration and delivering outcomes for a target audience. 

Module Code

DMED H1021

ECTS Credits


*Curricular information is subject to change

Visual Elements

Line, point, pattern, texture, shape, form, space, composition

Psychology of Perception

Introduction to the fundamentals of Gestalt Psychology: figure ground relationship, closure, proximity, depth

Design Process

Discover Phase: explore the visual elements though drawing exercises, and generate ideas in response the module theme Define Phase: define a personal response to the brief through a concept board and key wordDevelop: generate design ideas and develop them through an iteration processDeliver: produce a final graphic design outcome for an audience or purpose

Case Studies and Analysis

Analyse visual communication through examples from the history of art and design through group work and discussion

Peer Learning

Develop visual literacy, analysis and communication skills through peer critique

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)100