This module aims to provide learners with a foundational understanding of visual language, as a key part of the design process. Theoretical knowledge of visual language will be introduced and explored through mixed media approaches. Learners will develop an expanded vocabulary, and learn to analyse, discuss and develop material in relation to visual communication practices. Learners will engage in a design process, learn and apply key skills such as working to a brief, idea generation, iteration and delivering outcomes for a target audience.
Visual Elements
Line, point, pattern, texture, shape, form, space, composition
Psychology of Perception
Introduction to the fundamentals of Gestalt Psychology: figure ground relationship, closure, proximity, depth
Design Process
Discover Phase: explore the visual elements though drawing exercises, and generate ideas in response the module theme Define Phase: define a personal response to the brief through a concept board and key wordDevelop: generate design ideas and develop them through an iteration processDeliver: produce a final graphic design outcome for an audience or purpose
Case Studies and Analysis
Analyse visual communication through examples from the history of art and design through group work and discussion
Peer Learning
Develop visual literacy, analysis and communication skills through peer critique
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |