Module Overview

Design Process & Practice

The module introduces learners to the process and practice of graphic design. Learners adopt a structured methodology in response to resolving design problems, equipping them with the knowledge, skills and competence to produce visual designs which communicate an idea or message.

Module Code

DMED H1025

ECTS Credits


*Curricular information is subject to change

The Basics of Design

Form & Space, The Colour Wheel & Theory, Typography, Visual Hierarchy, Image & Type Relationships.

Definition & Discovery

Understanding the Client, Identifying the Audience, Establishing Goals and Objectives, Gathering Inspiration, The Design Brief.

Creative Ideation

The Designers Sketchbook, Brainstorming Techniques, Mindmapping, Thumbnail Sketches, Mixed Media Imaging, Collage.

Prototying & Experimentation

Low Resolution & High Resolution Mock-Ups, Design Comps, Getting & Integrating Feedback.

Evolution & Implementation

Design Iteration, Digital Design Production, Pitching Design Concepts.

Digital Design Techniques

Working with Vector Graphics, Resizing, Rotating, and Transforming Objects, Working with Swatches and Colour Libraries, Fills and Strokes, Illustration using Basic Shapes, The Pen Tool, Shape Builder and Image Trace Features, Exporting Artwork.

Modernist Design History

Art Nouveau, Futurism, Constructivism, The Bauhaus, Art Deco, Swiss Style.

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)100