The module introduces learners to the process and practice of graphic design. Learners adopt a structured methodology in response to resolving design problems, equipping them with the knowledge, skills and competence to produce visual designs which communicate an idea or message.
The Basics of Design
Form & Space, The Colour Wheel & Theory, Typography, Visual Hierarchy, Image & Type Relationships.
Definition & Discovery
Understanding the Client, Identifying the Audience, Establishing Goals and Objectives, Gathering Inspiration, The Design Brief.
Creative Ideation
The Designers Sketchbook, Brainstorming Techniques, Mindmapping, Thumbnail Sketches, Mixed Media Imaging, Collage.
Prototying & Experimentation
Low Resolution & High Resolution Mock-Ups, Design Comps, Getting & Integrating Feedback.
Evolution & Implementation
Design Iteration, Digital Design Production, Pitching Design Concepts.
Digital Design Techniques
Working with Vector Graphics, Resizing, Rotating, and Transforming Objects, Working with Swatches and Colour Libraries, Fills and Strokes, Illustration using Basic Shapes, The Pen Tool, Shape Builder and Image Trace Features, Exporting Artwork.
Modernist Design History
Art Nouveau, Futurism, Constructivism, The Bauhaus, Art Deco, Swiss Style.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |