This module seeks to introduce students to a fundamental understanding of the elements and principles of graphic design. Students will develop their experimentation with, and application of form, space, image, type and colour to communicate ideas and message with clarity.
Elements of Design
Point, Line, Surface, Volume, Shape, Form & Space - The Shape of Space, Whitespace, Active, Passive, Positive & Negative space.
Principles of Design
Balance, Emphasis, Rhythm, Unity, Contrast, Gestalt (Proximity, Similarity, Closure, Continuity, Figure & Ground).
Colour
Colour Physics, The Theory of Colour, Colour Schemes, Hue, Saturation, Shades, Tint, Value, Colour & Perception, Spacial Effects of Colours.
Typography
Font Technology, Typeface Anatomy, Typeface classifications, Selecting The Right Type for the Right Job, Legibility & Readability, Formatting Type and Typographic Illustration.
Digital Design Techniques
Bézier Paths, Controlling Text, Typographic Illustration, Typeface Design, Colors, Swatches and Gradients, Managing Transparency, Preparing Files for Print, Grid Layouts, Working With Graphics & Text, Multi-page Documents,
Modernist Design History
Paul Rand, Saul Bass, Milton Glaser, Bradbury Thompson, Herb Lubalin, Massimo Vignelli.
Lectures and Labs
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |