Module Overview

Professional Practice

The purpose of this module is to provide students with an in-depth understanding of digital media as a professional practice. The module will prepare students for working in the digital media industry and facilitate the creation of a professional portfolio of work.

Module Code

DMED H3022

ECTS Credits


*Curricular information is subject to change

Working in Digital Media

Emphasis on fieldtrips, guest speakers, and workshops. Digital Media industries in Ireland. Types of services offered. Range of clients. Production lifecycle and effective workflow processes. Range of professional roles and contracts of employment. Formats of professional brief and how to interpret them.


Issues involved in freelancing. Legal and financial considerations. Finding work. Networking. Different modes of working.

Portfolio Development

Role of portfolio in digital media industry. Portfolio examples: style, format and content. Analysis and critique of sample portfolios. Development of individual coursework portfolio.

Digital Media Context

Current issues and trends in the digital media industry. Analysis and critique of economic, social and ethical considerations.

Professional Skills Development

Analysis of professional persona. Reflection on and identification of personal strengths and skills, both soft skills and technical skills. Building and designing a CV and cover letter for a desired digital media role. Interview skills and practice.

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)100