Module Overview

This module is a blend of design theory and practice. This module of study will further investigate the relationship between design practices, contemporary processes in relationship to establishing a brand identity. The focus of this module to develop the students understanding of design process approach involved in the creation of a brand identity. Skills will be developed by assembling design briefs, interpretation of a client brief, assessing a client’s needs and the research and development of a design solution. Students will gain an in-depth understanding of process of design, grid and layout, semiotics and brand development, the elements of brand design, building a brand experience and designing for print. Students will be encouraged to think about brand design and aesthetics and how these communicate brand values & personality and reflect on contemporary design practice. Assessment is by the completion of a series of practical projects, with accompanying research and enquiry.