The purpose of this module is to give students experience of carrying out a substantial industry-oriented digital media project. This requires the students to take responsibility for an entire project life-cycle and to produce an agreed set of deliverables for an external client. The project enables learners to gain practical experience of the application of knowledge in a professional setting, to integrate knowledge and skills acquired from all parts of the degree, and to provide a context within which to further develop their professional practice.
There is no formal syllabus each project will be unique however methodological approaches with a group-based model will be incorporated into the supervision sessions. The purpose of this project is to give the students the experience of conducting an industry-oriented professional project, project proposals are generated by external clients who act as sponsors for projects. The clients choose their particular projects to be undertaken by the student(s). Examples of such sponsors would be digital media companies, a gallery, a community center, freelance projects, small businesses seeking to have digital media work done, voluntary groups or charities, or departments within the University. Examples of the sort of projects that would be deemed suitable would be a set of promotional videos for a business; a new website for an organisation; to design and implement a digital marketing/branding strategy for a start-up. All project ideas are vetted by the academic panel and the sponsor must commit to engaging fully with all stages of the project process in close collaboration and consultation with both the student and the academic supervision team.
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