Module Overview

Professional Digital Video

This module will equip students will the theory and tools behind professional level video production. With a focus on promotional and campaign videos, students will have the opportunity to work with real world clients to produce quality video productions that display a highly developed technical and creative skillset. The module will provide students with experience in the planning, implementation and delivery of professional level video production, as well as real world experience of working in this area.

Module Code

DMED H4026

ECTS Credits

5

*Curricular information is subject to change

Overview of Production

Creating a professional proposal or pitch deck/ Idea generation/ Planning and preparation for production/ Overview of scripts, storyboards, production tools/ Pitching

Camera Operation and Control

Camera types and technologies / Lenses / Distance, Perspective and speed changes / Camera usage and controls / F-Stops, creating focus techniques

Lighting for video

Overview of lighting / Hard and soft light / Colour temperature / Light intensity / Lighting equipment / Key, fill, back and background lights / Special lighting situations

Audio

Audio Overview / Microphones (including wireless system, off camera, on camera etc) / Audio control devices / Audio recording

Producing and Directing

Studio production overview / Switchers and special effects / Single camera production / Multi camera production

Editing and Delivery

Advanced edit and post processing techniques / Audio editing and finalising / Preparing for export / Delivery to a number of different specifications

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)100