The aim of this module is to investigate how human psychology, users’ needs, usability goals, and the combination of design & copy can influence user experiences with interactive media across a range of platforms and devices. Through research, analyses, specification, prototyping, critical evaluation and testing, students will develop an awareness allowing them to design effective and engaging user interaction.
UX Toolkit
Problem Definition, User Goals & Business Goals, How to Ask People Questions, Understanding Users, Creating User Profiles, User Stories, Information Architecture, Wireframes, Prototyping and Frameworks.
Psychology
What Motivates People, Conditioning, Persuasion and How Experience Changes Experience.
Usability
How People See and Read, Human Memory, How People Focus Attention, Usability Heuristics and Designing for Error.
Design
Connotations of Colour, Experience Design, Visual Narratives and Invisible Communication.
Copywriting
Brand Versus UX Copy, Using the Right Language, Creating Tone of Voice.
Analysis
Iterative Development Methodologies, Qualitative Assessment; Quantative Assessment, Creating Test Environments, Identifying User Patterns.
Lectures and Labs
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |