The purpose of this module is to provide students with – an understanding of the history, purpose, anatomy, best practices and current trends across Social Media platforms. -Learn how to research, use strategy and tactics, create engaging content, establish a following, & understand legal issues that confront Social Media. -Gain a high-level understanding of key social media marketing principles and strategies. - Learn how companies use Social Media for marketing, analytics and customer service.
Introduction to Social Media for Business
• The role and importance of Social Media Marketing in the modern enterprise • Fundamentals of social media • Different industry contexts B2B, B2C, non-profit • Trends in social media: platforms, demographics, global context
Strategies and goals of Social Media
• Strategies and tactics ,rules of engagement and target audiences
Key Social Media Platforms for Business
• Facebook, LinkedIn, Twitter, Google Plus
Video/ Visual and Ephemeral Marketing
• Youtube, Vlogging, Vimeo, Instagram, Snapchat, Pinterest
Social Media Management & Analytics
• Setting goals, targets, analytics, KPIs, budget management & performance measurement
Social Customer Care
• Online Reputation Management •Social media for Customer Service •Listening tools •Review sites •Testimonials •Relationship building
Other Key Digital Tools & Technologies
• E-mail Marketing, Blogging, Gaming, viral campaigns, mobile marketing, SMS, RFID, NFC & QR codes for social media campaigns
Effective Social Media Content
• Create effective content through copy, pictures, videos, infographics, etc. • Content for various customer channel parameters • Content driven customer advocacy
Crafting a Social Media Plan
• Design, Planning, managing and integration of a Social Media Plan across channels, content strategy. Integration with offline media
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |