Module Overview

Social Media for Business

The purpose of this module is to provide students with – an understanding of the history, purpose, anatomy, best practices and current trends across Social Media platforms. -Learn how to research, use strategy and tactics, create engaging content, establish a following, & understand legal issues that confront Social Media. -Gain a high-level understanding of key social media marketing principles and strategies. - Learn how companies use Social Media for marketing, analytics and customer service.

Module Code

DMKT H1014

ECTS Credits


*Curricular information is subject to change

Introduction to Social Media for Business

• The role and importance of Social Media Marketing in the modern enterprise • Fundamentals of social media • Different industry contexts B2B, B2C, non-profit • Trends in social media: platforms, demographics, global context

Strategies and goals of Social Media

• Strategies and tactics ,rules of engagement and target audiences

Key Social Media Platforms for Business

• Facebook, LinkedIn, Twitter, Google Plus

Video/ Visual and Ephemeral Marketing

• Youtube, Vlogging, Vimeo, Instagram, Snapchat, Pinterest

Social Media Management & Analytics

• Setting goals, targets, analytics, KPIs, budget management & performance measurement

Social Customer Care

• Online Reputation Management •Social media for Customer Service •Listening tools •Review sites •Testimonials •Relationship building

Other Key Digital Tools & Technologies

• E-mail Marketing, Blogging, Gaming, viral campaigns, mobile marketing, SMS, RFID, NFC & QR codes for social media campaigns

Effective Social Media Content

• Create effective content through copy, pictures, videos, infographics, etc. • Content for various customer channel parameters • Content driven customer advocacy

Crafting a Social Media Plan

• Design, Planning, managing and integration of a Social Media Plan across channels, content strategy. Integration with offline media

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)100