Module Overview

Digital Enterprise

The purpose of this module is To help students appreciate the fundamental models and applications of trading online - To familiarise students with Electronic Commerce strategy and implementation methods - To enable students determine the significance and impact of Electronic Commerce technologies - To help students identify the issues of ethics, compliance and security in Electronic Commerce - To provide students with hands-on experience in the use of Electronic Commerce applications and the development of a basic website.

Module Code

DMKT H1019

ECTS Credits


*Curricular information is subject to change

Introduction to E-Commerce and Business Models

Overview of E-commerce and Digital Business, E-Environment, Market Analysis: Emerging trends and technologies, B2C and B2B, Infrastructure

Strategy and Application

Business Strategy, Building Presence: Web, Mobile, Local, Marketing: Social, Mobile, Local, Customer Relationship Management

Implementation and Support

Supply Chain Management and Procurement, Security and Payment System, Ethical, Social and Political Issues

Case Studies in E-Commerce

Reviewed throughout each section of the syllabus

Web Site Design

Web site planning and design, Launching successful E-Commerce Projects, Building E-Commerce Applications and Infrastructure

Web Development

E-Commerce application evaluations, Latest HTML standard, Introduction to Content Management System

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)100