The purpose of this module is To help students appreciate the fundamental models and applications of trading online - To familiarise students with Electronic Commerce strategy and implementation methods - To enable students determine the significance and impact of Electronic Commerce technologies - To help students identify the issues of ethics, compliance and security in Electronic Commerce - To provide students with hands-on experience in the use of Electronic Commerce applications and the development of a basic website.
Introduction to E-Commerce and Business Models
Overview of E-commerce and Digital Business, E-Environment, Market Analysis: Emerging trends and technologies, B2C and B2B, Infrastructure
Strategy and Application
Business Strategy, Building Presence: Web, Mobile, Local, Marketing: Social, Mobile, Local, Customer Relationship Management
Implementation and Support
Supply Chain Management and Procurement, Security and Payment System, Ethical, Social and Political Issues
Case Studies in E-Commerce
Reviewed throughout each section of the syllabus
Web Site Design
Web site planning and design, Launching successful E-Commerce Projects, Building E-Commerce Applications and Infrastructure
Web Development
E-Commerce application evaluations, Latest HTML standard, Introduction to Content Management System
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |