Module Overview

Web Authoring

This module is designed to develop students' practical skills in the areas of web design with Web Analytics (WA), Search Engine Optimisation (SEO) and Web Authoring techniques to enhance their e-Commerce skills.

Module Code

DMKT H2014

ECTS Credits


*Curricular information is subject to change

Web Authoring

The use of available web authoring software to enable the design and development of a website

Web Analytics

Digital analytics fundamentals, Analytics platform principles, eCommerce analytics, Mobile app analytics, Tag management

Search Engine Optimisation

SEO essential/fundamentals & techniques, Customer research, Site usability and Structure auditing, SEO best practices, on-page optimisation, optimisation tools

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)100