This module is designed to develop students' practical skills in the areas of web design with Web Analytics (WA), Search Engine Optimisation (SEO) and Web Authoring techniques to enhance their e-Commerce skills.
The use of available web authoring software to enable the design and development of a website
Digital analytics fundamentals, Analytics platform principles, eCommerce analytics, Mobile app analytics, Tag management
Search Engine Optimisation
SEO essential/fundamentals & techniques, Customer research, Site usability and Structure auditing, SEO best practices, on-page optimisation, optimisation tools
|Module Content & Assessment