The aim of this module is that on successful completion the learner will develop and apply knowledge and skills in general and applied principles of the Irish legal and regulatory environment in a marketing and on line business environment.
Legal System
The nature of law, and classification of law Principal and secondary sources of law Common law, Equity The structure of the Courts and the legal profession
Contract Law
Essential elements of a contract Forms of a contract Terms of a contract Validity of a contract Discharge of a contract Remedies for breach
Consumer Rights
Contracts for the sale of goods; Hire purchase and credit sale agreements; Buying goods/Buying online/Rules on pricing/Buying a car/Buying a home/Gift vouchers/Scams/Services and contracts/Travel/Advertising
Copyright
Copyright – ownership of copyright The nature and extent of copyright protection Non-literal copying Trademarks
Data Protection
Scope of Data Protection Data Protection principles Individual rights and remedies Obligations under Data Protection legislation
Advertising Standards
Introduction to advertising, self regulation and the ASAI/ Code of standards- Definitions : Scope and Application : General Rules : Misleading Advertising : Promotional Marketing : Distance Selling (Mail Order, Direct Response and Online Selling): Children : Food and Non-Alcoholic Beverages : Alcoholic Drinks : Gambling : Health and Beauty : Slimming : Financial Services and Products : Employment and Business Opportunities : Environmental Claims : Occasional Trading : E-Cigarettes : Online Behavioural Advertising
Broadcasting Authority of Ireland
Section 42 of the Broadcasting Act 2009 .Current Codes & Standards :-BAI General and Children’s Commercial Communications Codes.Code of Programme StandardsThe Code of Fairness, Impartiality and Objectivity in News and Current AffairsBAI Access Rules 2015BAI Right of Reply SchemeBAI Rules on Advertising and Teleshopping (Daily and Hourly Limits)ODAS Code of Conduct for media service providers of on-demand audiovisual media servicesCode of Fair Trading Practice
Direct Marketing Regulations
Direct Marketing - a General Guide Restrictions on the use of publicly available data for marketing purposes Data Protection in the Telecommunications Sector Guide to the use of the National Directory Database for Direct Marketers Direct marketing telephone calls by Electronic Communications Service Providers to their Subscribers and former Subscribers Use of Bluetooth Technology for Direct Marketing Purposes A Consumer Guide to Dealing with Unsolicited Direct Marketing
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |