This module is designed to develop students' appreciation of the importance of digital marketing tools within the business environment and to develop their practical skills in utilising, recommending and evaluating existing marketing tools, techniques, technologies tools to support and enable decision making and so achieve relevant business outcomes.
An introduction to the nature of the variety of communication platforms available to marketers and an awareness of how they work e.g. BTLE, NFC, WiFi, 3G/4G
On a weekly basis the following themes will be discussed with demonstrations of the relevant tools, techniques and technology to cover the following digital marketing activities: Mobile,Email Marketing,Blogging,Content Curation,CRM,Analytics,Social Media Tools,Customer Review Tools,Livechat Tools,e-Commerce Tools,SEO tools,Network Comms,
|Module Content & Assessment