Module Overview

Online Selling & Sales Management

On completion of this module, learners will have an appreciation for the nature of the online sales environment, the diverse channels / revenue streams that exist online, the importance of utilising an appropriate mix of these streams and the management of same.

Module Code

DMKT H3018

ECTS Credits


*Curricular information is subject to change

E Commerce

E-commerce - the e-commerce environment, the nature of transactions, evolution of online trading;

Setting up

Setting up the online store, CTA's, flow, landing pages, links, checkout

Secure payment services

Secure payment services - stripe, paypal, verified by visa; importance of security for consumers; data security;

Selling online

Lead generation and conversion; compelling content that recruits; pricing; the changing nature of sales


Product - from physical product to virtual; freemium to subscriptions; streaming versus download;

The mobile environment

The mobile environment and its impact on trade - location based prompts, sales through apps; in app purchases;

Generating customers

Generating customers - referral sites, affiliates, advertising, social selling etc

Generating revenue

Generating revenue - apps, affiliates, advertising onsite, marketplaces, resellers etc

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)100