On completion of this module, learners will have an appreciation for the nature of the online sales environment, the diverse channels / revenue streams that exist online, the importance of utilising an appropriate mix of these streams and the management of same.
E Commerce
E-commerce - the e-commerce environment, the nature of transactions, evolution of online trading;
Setting up
Setting up the online store, CTA's, flow, landing pages, links, checkout
Secure payment services
Secure payment services - stripe, paypal, verified by visa; importance of security for consumers; data security;
Selling online
Lead generation and conversion; compelling content that recruits; pricing; the changing nature of sales
Product
Product - from physical product to virtual; freemium to subscriptions; streaming versus download;
The mobile environment
The mobile environment and its impact on trade - location based prompts, sales through apps; in app purchases;
Generating customers
Generating customers - referral sites, affiliates, advertising, social selling etc
Generating revenue
Generating revenue - apps, affiliates, advertising onsite, marketplaces, resellers etc
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |