Graduates of this programme will emerge into a marketing environment of fastpaced change, driven in particular by technological developments. They will be expected to be able to assess and harness the opportunities presented by this environment. This module aims to give them an appreciation of some of these areas of development and to also equip them with skills to devise and plan for these multiple possible futures. Delivery of this module will be based on the use of cases or real life emerging events, and their possible impact for business or society.
The Future
The future - foresight and forecast, creating a future through choices - organisational and personal; the role of the futurist
Scene-setting for future analysis
The context for the future - what are the existing conditions; the goal and purpose of the analysis; basing the analysis on relevant and appropriate evidence: gathering qual and quant data for analysis; systems mapping and analysis.
Situation Analysis and Searching for Anomalies
Environmental scanning and analysis - the situation as is and possible anomalies or indicators of emerging trends or change
Big Data
Big data - what is big data and why is it useful? How does it inform decision-making? How does it help in modelling behaviour and identifying trends?
Developing and presenting scenarios
Presenting scenarios - what will these futures look like and what are the conditions that enable them?
Visioning and visualisation
Visioning and visualisation - the reflection technique of internalising and recognising what a future may be and identifying the most attractive scenario.
Planning the future
Planning - having identified the most likely or attractive scenario, how does an individual or organisation plan for this? What actions or steps need to taken in order to arrive at the goal?
Socially Just Foresight
Socially Just Foresight - how future planning can empower and enable greater levels of social justice and integration in society; the role of future planning for NGO, NfP and Government sectors.
Digital Trends
Technology - development and adaptation; examining emerging technologies and visualising their impact on society.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |