This module gives students the opportunity to apply the skills acquired throughout the course to the challenge of interpreting and devising a strategy that addresses a real brief. They will be assigned a real client who will highlight a marketing issue which they need to address. Students will then research and propose a creative strategy and communications strategy to the client and outline an Advertising/Marketing Communications campaign to meet specific objectives identified.
Workshops
This module builds on the modules of preceding semesters - therefore the purpose is to provide workshops that will facilitate the creation and production of a campaign.
The Marketing Research Process
Secondary / primary research, problem definition, identifying the themes / trends that need to be explored or validated.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |