This module gives students the opportunity to apply the skills acquired throughout the course to the challenge of interpreting and devising a strategy that addresses a real brief. They will build on the work already done in semester 7 and devise a communications strategy as well as designing and producing an Advertising/Marketing Communications campaign to meet specific objectives. As part of this module, students will have the opportunity to take part in the Google Online Marketing Challenge or similar competitions as relevant and appropriate to the client.
Workshops
This module builds on the modules of preceding semesters - therefore the purpose is to provide workshops that will facilitate the creation and production of a campaign.
Google Online Marketing Challenge
As part of their campaign, students may enter and participate in competitions such as: Google Online Marketing Challenge or similar
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |