In this module learners will develop an appreciation for the importance of ethics, beyond regulation, for business and marketers in particular; they will be capable of identifying ethical business issues and, by using ethical frameworks, devising how they may be best dealt with; they will be capable of recognising the importance of good corporate citizenship and the role organisations play by being stakeholders in society; they will appreciate the importance for marketers to reflect the diverse nature of society rather than just reinforcing stereotypes.
What is ethics?
What is ethics - and what is it not? The nature of ethics and ethical decisions; morality and values; regulation and law; cultural challenges.
Ethical theories
Ethical theories - deontological and telelogical; how do they support ethical decision-making; the post-modernist solution and self-justification; relativism.
The importance of ethics to business
The importance of ethics to business - stakeholder theory, CSR, corporate citizenship; ethical decision making; whistle-blowing; corporate governance
Marketing and ethics
Marketing and ethics - cause related marketing, societal marketing, green / sustainable business
Advertising and society
Advertising and society - gender, diversity, children, subcultures; the role of advertising - reality and stereotypes; self -regulation and where regulation ends.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |