The purpose of this module is to enable the learner to compose an overhead analysis report for a digital marketing department, evaluate potential investment opportunities under risk and uncertainty and apply decision making techniques and lifecycle cost management. Through integrative cross modular assessment learners will be able to apply this knowledge to a digital marketing perspective.
Reapportionment of overheads
Overhead analysis and reapportionment of the marketing department overheads • Absorption procedures and over and under recovery of overheads. make decisions based on information collated.
Capital expenditure and investment
How firms identify potential investment opportunities, investment appraisal techniques: explain and calculate payback, accounting rate of return, discounted cashflow, return on investment and residual income.
Decision making under conditions of risk and uncertainty
Construct a decision tree when there is a range of alternatives and possible outcomes • Describe and calculate the value of perfect and imperfect information • Explain and apply the maximin, maximax and regret criteria • Explain the implication of pursing a diversification strategy
Lifecycle Cost Management
Analyse the typical pattern of cost commitment and cost incurrence during the three stages of a product’s life cycle • Calculate the lifecycle cost per unit for a product and recommend to management the most effective cost containment and identify areas in which cost reduction is most effective
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |