This module aims to develop in the student an understanding of the current landscape of marketing technologies, their usage, application, and any specific requirements for their implementation within the marketing function.
*Curricular information is subject to change
Overview of current marketing technologies
Students will have a knowledge of the current landscape of marketing technologies, their usage, application, and any specific requirements for their implementation within the marketing function.
Relationship management technology
n/a
Technology for Digital Media Campaigns
n/a
Business to Consumer technologies
n/a
Business to Business technologies
n/a
Technology for marketing measurement
Analytic tools, finding and analysing metrics, supporting decision making
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |