Economics of Strategy is the application of the economics way of thinking to management issues. In such an application not only are there challenges in developing and applying the economics tradition but also in seeing its limitations and interactions with other traditions within management learning. This module aims to develop the participant's ability to evaluate and apply economics concepts, acquired in this and earlier courses, in a focused and critical way in the context of analysis of particular sectors and their firms.
1. Review of Micro Principles
2. Horizontal Boundaries of the Firm
3. Vertical Boundaries of the Firm
4. Competitors and Competition
a. Perfect Competition
b. Monopoly
c. Monopolistic Competition
d. Oligopoly - Cournot and Bertrand models
5. Entry and exit
a. Limit Pricing
b. Predatory Pricing
c. Frequency Analysis
6. Competition Policy and Regulation
a. Government Intervention
b. Collusion
c. Mergers
d. State Aid
Lectures, class discussions and online exercises using Brightspace.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 60 |
| Other Assessment(s) | 40 |