This module examines the concepts and processes in evaluating and determining the relative importance of entrepreneurship to both corporations and society at large. It uses text concepts and cases to evaluate the drivers of enterprise. The module will give an opportunity for students to address the key issues of business start-up, growth and long term survival.
Definition of the entrepreneur; the importance of the small business sector in Ireland; obstacles to enterprise development; industrial policy past & present in the sector; the entrepreneurial environment.
The Nature of the Entrepreneur
Profile; motives; personality traits; qualities and characteristics; types; cultural factors and tasks facing the entrepreneur
The Idea and Planning Stage
Sources of new ideas; looking for competitive advantage; research & planning; feasibility studies; drafting the business plan; registration of the legal form of the business
Gathering resources and support of the business
Sources of finance; short-medium-long; EU and government support infrastructure and how to access; private finance; bank-seed-VC; financial planning; networking.
Development of the Enterprise
Strategies for growth; franchising; technology transfer; joint ventures; sustaining growth; managing pace; cashflow; role of principle through phases. Digital tools and practices to facilitate management.
|Module Content & Assessment