The aim of this module is to explore all forms of media in relation to food and the catering industry. Explore topics such as food styling, food photography, food promotions and food branding and the application to a food event.
Food Marketing and Food Management
Marketing concepts,food marketing, managing activities and people, team work and motivation. In-depth analysis of the food industry. Application of communication theories and practice. Food product management,Food Politics.
Food Styling
Food and Recipe Development, food styling and presentation,Branding, Food promotions,Food Photography,Food Labels.
The Media
Media forms and dealing with media. Role and impact of media on the food industry to include food producers. Food guides and their influence.Social media. Writing a press release. Cost involved in media advertising. Current trends in the food industry.
Design and Promotion of a range of Food Media
Digital Design, publishing, Food Marketing, Event Planning, Market Research, Communication skills.
Analyse and Evaluate a chosen event
Analysis of information,Presentation and aaplication of communication skills
Quality Management
Principles of quality, Quality standards, total quality management,
Practical focused module integrated with food product development module for delivering the product marketing material and quality management involved in the 'new product company' eg logo, company mission statement etc.
Final showcase assessment integrates learning across this module and the food product development module.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |