This module provides students with an understanding and insight into the complexities of strategic decision making in a global competitive environment. It involves a practical approach using case studies and analysis to assess real global competitive situations.
Introduction to Strategy and Globalisation
What is Strategy? Importance of good strategy. Levels of strategy. What is globalisation? The impact of global competition. Opportunities arising from globalisation.
Industry Analysis, Competitive Analysis and Internal Capabilities
Environmental analysis and industry analysis. Industry attractiveness. Industry profitability. Five forces model and beyond. Competitive analysis. Segmentation analysis. Internal resources, capabilities, structure and management.
Competitive Advantage in a Global Environment
Competitive advantage and sustainable competitive advantage. Sources and dimensions of competitive advantage. Technology and innovation and competitive advantage. Exploiting innovation and technology for competitive advantage. Competitive advantage in mature and declining industries.
Global Competitive Strategy
What is a competitive strategy? Porters competitive strategies. Diversification strategies of global giants. External growth strategies: mergers, acquisitions and alliances. Blue ocean strategy. Current trends in competitive strategy.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 40 |
| Formal Examination | 60 |